HarborBlog

In this digital world, there are so many new and different ways to get in touch with your clients and contacts. Facebook, Myspace, and Twitter allow people and companies to communicate with their contacts via the internet through massive databases and nifty Web 2.0 dashboards. Although the clutter is sometimes too much to bear with all of the advertisements and widgets other than mass communication. And your contacts join these sites to be “social” not “sold to”.

Email is the trusty standby. You send it from your desk and assume that everyone who sees your name in the “From” field will immediately read it, consume it, and convert exactly how you want. However, you know that you delete more emails than you read. And if you know that someone is sending a promotion and you aren’t in the mood to read it, you won’t!

Text messaging trumps all. With an open rate of nearly 95%, you can’t help but infiltrate the masses. Every marketer knows that getting your message in front of people is half the battle when you can’t afford radio, TV, and print advertising. And text messaging does just that. As a tech savvy consumer, I know that when I get a text message I open it up to read what it is. Anything marketing related that I receive, I signed up to receive because text works just like email when it comes to SPAM laws. Even if I’m not going out and buying their product or going to the link they’ve provided, I’m seeing their name. I’m recognizing their brand. And so far as infiltration goes, they are coming directly into my pocket. And I’ve welcomed it.