HarborBlog

The beauty of email marketing is that you have a captive audience each time you send a campaign to a contact in your list. As subscribers who have opted-in to receive your newsletter or updates, they have agreed to let you into their inboxes and presumably want to read about the promotion you’re having or the specials that are running this week.

But how do you know if they are actually listening and going to your website or showing up to your store? The most effective way of tracking conversions is by adding trackable links to your emails. You’ll be able to see who is going that extra step to read about or even buy your product or service. And when you know who is converting, you’ll know who to target the next time you’re marketing!