The Price of Retention
People love discounts. Why get for full price when you can get 20% off? Price promotion is the name of the game for a lot of businesses. When I go to the supermarket and you purchase several things and then I get a coupon for something that I just bought, I am definitely more willing to go back to that store.
Are you doing that for your business? When someone buys, are you giving them a reason to come back? Are you even contacting them again?
Following up is very important. If you’re constantly sending emails, are you tracking who is reading them so that you can just send a discount to those who are reading? Why not send all customers who have purchased in the last 6 months a discount on one of your product? It keeps your brand in mind and it gives your brand value in the eyes of these consumers. They like being taken care of, and playing with prices easily does just that.
