With this being an election year, we are all going to be inundated with voicemail broadcasts, or robocalls, from local and national politicians reminding people to vote. However, it’s more than a simple reminder.

By broadcasting this recorded message to their massive list, candidates aren’t simply telling people that Tuesday is Election Day and that they should vote. They are hoping that their suggestion will stick with the voters as they enter the booths. And since Rep. Smith sent the kind “Get Out The Vote” message, his name is on your mind while casting your ballot.

It is no different with your business or organization. Since voicemails are left in their entirety and are less avoidable than direct mailings (you have to make an effort to not listen to them, and delete them) they are effective in communicating to your client, customer, or member. Marketing via voice gives a personal touch to your message and your name or brand will be first on their mind when shopping or thinking of donating money. Whether you have a special or deal or you just want to send a simple hello to your list, voicemail is an effective alternative to email, text, or direct.

So keep stopping back and I’ll hope to inform and entertain you through the week!